Home health owners and administrators search for answers about compliance, surveys and paperwork. I write those answers, about 115 of them so far, and I watch which searches we show up for and which ones we don't.
Same three months, a year apart. Impressions went from 3,220 to 13,061. Clicks doubled. Average position went from 31.6 to 14.6, though it wasn't a steady climb: we were in the 9 to 14 range through the winter and slid to around 20 in mid-2026 before coming back.
The blog posts and guides were the first page for 748 new visitors, 20% of everyone new to the site. The best example is the HHCAHPS post. It brought in 156 visits with people reading for almost a minute and a half, and Google sent none of them. I put it in front of people myself, through Facebook, the newsletter and the group.
Bing is easy to forget. It sent 430 visits, about a quarter of our organic search traffic, and Search Console never sees any of it.
An earlier report flagged page-one searches with zero clicks as easy wins: fix the snippet and the clicks come. I sorted every query by intent. Those were "health consultant near me" and address searches, where a map pack or a knowledge panel takes the click. A better meta description won't turn those people into buyers.
Page views went from about 694 a month in the first half of 2025 to about 6,688 a month in the first half of 2026. Interactions peaked from February to April 2026. Link clicks went the other way, 44 in 2025 and 25 in 2026, so the posts get seen more than they send people to the site.
mistake: the SEO pass on every blog post should have happened right after the new theme went in, not months later.